​In the development of a partnership with a local bank, the men who participate in Real Men Wear Pink challenged female executives in their markets to raise money in a friendly leaderboard competition pitting themselves vs their female counterpart.

We created a website where we were able to put the men side by side with the female executive they challenged.

This could be easily replicated within one company or pitting various companies against each other (realtors, bankers, top executives, etc.).